Each installment will follow a trio of celebrities who submit to the transformative power of drag in anticipation of strutting down the runway for the show's judges. They will also compete in fan-favorite challenges to win money for a charity of their choice, and the winner of each episode will be crowned "America's Next Celebrity Drag Superstar" by Mama RuPaul. Twelve celebrities will be made-over and mentored by former contestants of the series to win the title as well as funds for a charity.