Filmed in front of a live studio audience, nine celebrities from all walks of life have agreed to leave their famous identities behind as they fully embrace the miracle of drag. It will be kept secret who each contestant is until they are asked to sashay away, allowing viewers to focus on their charisma, uniqueness, nerve, and talent.

Each week, the celebrities will undergo complete drag transformations and compete in the ultimate lip sync showdown based on a new category until one of them is crowned "America's Next Celeb Drag Superstar" and awarded $100,000 for their favorite charity. 

Each installment will follow a trio of celebrities who submit to the transformative power of drag in anticipation of strutting down the runway for the show's judges. They will also compete in fan-favorite challenges to win money for a charity of their choice, and the winner of each episode will be crowned "America's Next Celebrity Drag Superstar" by Mama RuPaul. Twelve celebrities will be made-over and mentored by former contestants of the series to win the title as well as funds for a charity.