Filmed in front of a live studio audience, nine celebrities from all walks of life have agreed to leave their famous identities behind as they fully embrace the miracle of drag. It will be kept secret who each contestant is until they are asked to sashay away, allowing viewers to focus on their charisma, uniqueness, nerve, and talent.

Each week, the celebrities will undergo complete drag transformations and compete in the ultimate lip sync showdown based on a new category until one of them is crowned "America's Next Celeb Drag Superstar" and awarded $100,000 for their favorite charity.