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Heir Goo Won cannot stand fake smiles. When he meets Cheon Sa Rang, her sincere smile is at the ready. The pair seek to create happy moments where they can smile brightly at each other. King of the Land is a VVIP business lounge, a paradise catering to wealthy hoteliers. It is owned by The King Group, with hotels, distribution companies, and an airline in its portfolio. Now Goo Won has been thrown into an inheritance tug-of-war. With his brilliant mind, innate grace, and captivating charm, he has everything but lacks common sense when dating. Cheon Sa Rang makes the world brighter with just her smile. She is thrilled to land a job at the King Hotel, where she had some of her happiest times as a child. She must now put those sweet memories away and mature quickly to face the frequent workplace prejudices and misunderstandings that come her way.
Sa-rang finally makes a decisive choice about her future. After delaying his plans to make room for Sa-rang's, Won approaches her with a question.
Won unexpectedly encounters a figure from his past. After he visits Sa-rang at her new location, he makes a decision about the hotel branch.
Won and Sa-rang go into damage control after Hwa-ran's act of sabotage. Sa-rang receives a stern request from Won's father.
An uncomfortable encounter leaves Sa-rang and Won in an awkward place. Won prepares his presentation — facing his family with his plans for the future.
Won and Gu Hwa-ran attempt to figure out the future of King Group. Just as Sa-rang and Won's relationship solidifies, an unexpected guest arrives.
With much at stake, Won accepts the task of running the hotel's 100th anniversary. Sa-rang meets an employee who may hold clues to Won's past.
Won takes Sa-rang and her friends on a trip abroad, but struggles to find alone time with her. He later opens up about his past to Sa-rang.
Won and Sa-rang navigate their relationship after their momentous night — later having to win the approval of an important figure in Sa-rang's life.
Prince Samir arranges a party for Sa-rang — much to Won's jealousy. Won later invites Sa-rang on a date, pulling out all the stops.
Won continues to court Sa-rang, despite her hesitance. An Arab prince visits the hotel and begins competing with Won for Sa-rang's attention.
Won hurries to Sa-rang during her time of need. After spending the following days together, Won asks her an important question.
Won's unexpected attempts to get closer to Sa-rang leave her feeling confused. Meanwhile, Won disapproves of Sa-rang's work responsibilities.
Won navigates his sudden feelings for Sa-rang. Sa-rang begins her new role — putting her closer to Won.
During their contentious trip, Sa-rang and Won share a moment of vulnerability. While Sa-rang later earns praise, Won faces hostility from his family.
After an awkward interaction, Sa-rang and Won get off to a bad start — later embarking on a trip together. Sa-rang faces relationship problems.
Cheon Sa-rang begins her job at King Hotel — despite the occasional hiccups. Gu Won struggles to integrate himself into the family business.