Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

The biggest names in computers go head-to-head in a race to create the first portable computers. Through massive failures, shocking alliances, and the return of an American icon, they'll usher in their first ever handheld device, and then top it with the revolutionary creation of the smartphone.