Jack Donaghy, the "Head of East Coast Television and Microwave Oven Programming" at GE, is transferred to work at the NBC headquarters, 30 Rockefeller Plaza, and retool the late night sketch comedy series The Girlie Show. The show's cast and crew are outraged by this, especially head writer Liz Lemon and main actress Jenna Maroney. Jack proceeds to wreak havoc on The Girlie Show, forcing Liz to hire off-the-wall movie star Tracy Jordan.