Season 7 continues to develop the relationship between Liz and Criss, as the pair try for children and consider getting married. Meanwhile, Jack attempts to improve his future prospects at the company, first by trying to "tank" NBC and convince Kabletown CEO Hank Hooper to sell it, and later by plotting to discredit his granddaughter and future CEO, Kaylee Hooper.

Season six finds Liz emotionally maturing while in a new relationship; Jack continues to attempt to recover his wife from North Korea and find his identity at Kabletown. Kenneth moves up (and later down) the corporate ladder, and Jenna reaches a new level of fame thanks to being a judge on a reality show, and considers settling down with boyfriend Paul.

Season 5 focuses on Liz Lemon's continuing relationship with Carol Burnett, Jack's start into fatherhood with fiancée Avery, struggling with the merger of NBCUniversal with Kabletown, Tracy's foray into getting an EGOT, and Kenneth's attempt to get back to NBC.