Series assessing the impact of social media, in which individuals from all walks of life compete in a popularity contest to win a cash prize. Twists and turns abound as the players compete to be the most popular and win the £100,000 prize pot.

Popularity contest in which individuals from all walks of life compete to win a cash prize They will all live in one modern block, but separately in individual apartments, interacting with one another exclusively through a bespoke voice-activated social media platform called `The Circle".