Popularity contest in which individuals from all walks of life compete to win a cash prize They will all live in one modern block, but separately in individual apartments, interacting with one another exclusively through a bespoke voice-activated social media platform called `The Circle".

The latest twists and turns in the reality show which sees a number of individuals living in the same apartment block, but only communicating over social media. It's a game of popularity as they chat, flirt, play games and rate each other - with some playing as themselves, and others hiding behind a fake persona - with the winner walking off with £100,000.