Ned takes over Esmeralda's advertorials and assigns the staff to test products themselves, but Esmeralda retaliates and covers one of Ned's stories and finds a scandal; Ken turns Adam into a lab rat; Oscar and Adelola compare pain tolerances.

Mare uncovers a story that pits the Truth Teller against its corporate owner; Ned's past as a high-pressure toilet paper salesman embarrasses him; Esmeralda tries to stage-mom her son into commercials; Ken participates in a cover-up.