The brilliant cash-out Alexey Voronov goes on the run. Fearing persecution, he decides to plant a "drop" in his place, Yura Afanasyev, a provincial loser who is the spitting image of Voronov himself. However, the perfect plan gets out of control: Voronov gets a bullet in the head, and Afanasyev is saved by Alexey's security, who mistake him for their boss.

In a spacious apartment, at meetings, in bed with his girlfriend Alina – now Afanasyev will have to take someone else's place, become a different person and master the skills of a brilliant swindler from scratch, escape from the sights of criminal structures, corrupt officials and security forces. And finally get the luxurious life he always dreamed of.