The "Beauty Demands!" program will prove that being beautiful is easy! The transformations experienced by the project's participants are a great incentive for the female audience to transform themselves. In one of the segments, a mother and daughter or two friends will try their hand at stylists and try to create looks for each other. Afterward, Timur will share his advice, correct any mistakes, and find the perfect compromise. At the end of the program, a pleasant surprise awaits the participant: carefully selected outfits will be given as a gift!