Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.

In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.

After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.

As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.

As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.