Ofelia García is willing to do anything to get her family out of poverty. One of the ways to achieve this is by gaining fame through her youngest daughter, Mar, whom Ofelia takes to different auditions, teaching her that beauty is the key to success. In contrast, her eldest daughter, Valeria, believes in hard work, which leads to conflicts with her mother.

When the Portilla family, owners of a fortune, announces the search for a new face for their sports brand, Ofelia sees an opportunity to achieve her goal, regardless of who she has to push out of her way.