When the publisher of The National Register leaves the paper and puts his daughter in charge, Jack McGee is put in a tough spot: she wants to move the paper away from tabloid stories and into more respectable journalism, so no more stories about the Incredible Hulk. Refusing to take no for answer, he attempts to prove to her that the Hulk is real so he can continue with his investigation.

Note: David is portrayed by a stunt double and Bill Bixby only appears in footage from previous episodes. Bixby was unavailable for the episode due to scheduling conflicts with court dates relating to his divorce.