When the publisher of The National Register leaves the paper and puts his daughter in charge, Jack McGee is put in a tough spot: she wants to move the paper away from tabloid stories and into more respectable journalism, so no more stories about the Incredible Hulk. Refusing to take no for answer, he attempts to prove to her that the Hulk is real so he can continue with his investigation.

Banner is tarred with the same brush as a motorcyclist who gives him a lift.