Singers, dancers, magicians, rappers, parodists, social media stars and holders of the most unusual talents from all over Russia are entering the country's main entertainment scene. Their goal is to surprise the jury, conquer the audience, win 10 million rubles and get a chance to become the new face of TNT.
 The host of the show is Anna Khilkevich. The participants will be evaluated by Olga Buzova, Marina Kravets, Sergey Svetlakov and Sergey Orlov. The judges will decide who is worthy to continue the fight, but the main word will remain with the audience: they will choose the winner of the project.