Each generation of Kennedy children is born with a silver spoon, yet not everything that comes with the Kennedy Family name is easy, as the lives of the 21st Century Kennedys reveal.

They are the ultimate Alpha Males, the very symbols of confidence and charm. But behind the clean cut images reside complex psychological dimensions fueled by war and personal rivalries and the quest for power. Who are the men behind the tans and smiles? Who are the real Kennedy Brothers?

How the Kennedys became one of America's wealthiest families including how they made their money and how they keep it.

From fashion statements to Presidential mannerisms, here is how the Kennedys redefine ‘the Look' of power and set new standards for the rich and powerful.

Becoming President isn't just a matter of what you show America, but what you hide as well. And when confronted with political peril - from mob connections to sexual encounters with possible spies - Bobby Kennedy writes a virtual magician's handbook on how cover-ups are done.

Before Jay-Z & Beyonce or Bill & Hillary, there's Jack and Jackie, the original ‘power couple.' Together they conquer the world, even as their marriage is rocked by infidelity, heart-break, and power plays. And when it suddenly ends, the hardest question remains: is it a love story?

There's rich and famous and then there's John F. Kennedy Jr. No one has ever worn a heavier crown of expectations than John. How he navigates through them, not only reveals a complex and graceful man – but redefines the very nature of celebrity.