The Myrtle Beach Bowl is an NCAA Division I Football Bowl Subdivision (FBS) college football bowl game first played in December 2020 in the Myrtle Beach metropolitan area. Coastal Carolina University hosts the game at its Brooks Stadium in Conway, South Carolina, which has a capacity of 20,000 seats following an expansion project completed prior to the 2019 season. Owned by ESPN Events, the bowl has tie-ins with Conference USA, the Mid-American Conference and the Sun Belt Conference.

In June 2018, the NCAA indicated that the Grand Strand area was approved for a bowl game. The Myrtle Beach Bowl was subsequently announced on November 13, 2018, by ESPN Events.