The second season of Instant Influencer was announced April 15th, 2021 by ZHC. Ten artists were selected to compete in the running of becoming "Instant Influencer."

YouTube star and beauty influencer James Charles will join forces with others in the industry to judge six contestants in the race to be the next - James Charles. The four-part series will see Charles pick one up-and-coming makeup artist as the winner of a $50,000 cash prize and becoming the first ever Instant Influencer.