America's richest self-made woman Diane Hendricks is betting big on the town integral to her family's success. Betting on Beloit chronicles the billionaire entrepreneur and her driven, accomplished daughter Konya Hendricks Schuh's mission to revitalize Beloit, Wisconsin. The show follows Konya and her dynamic team—which includes her husband Matt (a plumbing contractor and former home builder), good friend and project manager Pete, and her realtor nephew Connor, as well as local artisans and designer friends Kristin and Mitch—as they purchase, restore and reimagine historic homes throughout Beloit's storied neighborhoods.