Mason pressures his ad team to create a snappy and memorable tag line for a client, but Conner's slogan proves problematic, resulting in trust issues and a possible job loss. Meanwhile, a resolute Sarah pushes to get her promised office.

Mason falls into ad-campaign trouble when he makes a promise to a client that he might not be able to keep. Mason also consults his teen daughter about what's cool in the youth market---but he soon discovers his daughter is far from typical. Meanwhile, Hector and Tom battle over who will squire Sarah to a party.